No Reservations sees acclaimed madcap chef Anthony Bourdain traveling the world and sampling local cuisine at the street level so that what he ingests is the exact same as the local working class (to keep a perspective, he had a hoagie in New Jersey.) This leads to some pretty wild meals to say the least! In creating a marketing toolkit I followed my own advice and got out of the office and on to experiencing the show focus as quickly as I could. Making my way to a Vietnamese grocery store, I started to assemble the elements I needed to pull off what I had in mind.
Using frozen seafood (which had to be semi-thawed to shape) and traditional pho soup elements, I concocted a soup with snakes, eels, snails, shrimp, squid and anything else I could think of. I needed it to look bizarre and challenging but not without being a little appetizing as well. I also made a point of buying actual bowls and plates that would be authentic to the locale. Doing my own photo styling and lighting, my only challenge was keeping the flies off my masterpiece for long enough to complete the photos. The final product was used as the “plate” which also serves as the actual disc. I then photographed each element individually along with dried fruits and sweets from the region.
To tie it all together I wrapped the packaging in a white, crumpled bag as if the meal was being picked up. A little research let me know that what Americans refer to as “carry out” translates to “take away” around the globe. Creating a rubber stamp to grace the exterior proved to be the final touch as these left my hands to promote one of my favorite programs around the world.