London’s iconic Fire Records has undertaken the noble task of re-introducing some of the classic records of a post punk era gone by. Many come from their own treasure trove but others have been secured for this purpose alone. When we heard artists like Spacemen 3, Neutral Milk Hotel, Teenage Fanclub and Television Personalities, we didn’t require further convincing. Being asked to create the identity for the “Embers” series was indeed an honor. I mean, just look at the records the logo will grace. Does this finally make us cool by association? We sure hope so!